In a world-first,
Waterford Crystal has announced a truly unique collaboration with Australia's premier fashion designer
Alex Perry. Having collaborated with international design heavyweights
John Rocha,
Jasper Conran and
Marc Jacobs in the past to create amazing stemware, never before has it been applied in a fashion context. Demonstrating the creative possibility of using
Waterford Crystal in fashion,
Perry created three gowns, each beautifully embellished with the illuminating shimmer only found in
Waterford's crystal. Feminine and unashamedly romantic, the three
Waterford Crystal gowns, in their pretty colour palette of lilac and nude, bear trademarks only known to
Perry's work - refined elegance, prestige and luxury. The dramatic silhouettes feature hundreds of metres of lilac and nude tulle cascading over underwired corseted bodices. The tulle has then been swathed and wrapped, then embellished with sparkling
Waterford Crystal.
The impressive Waterford Crystal haute couture gowns by
Alex Perry will each go on exclusive display in the
Waterford Crystal departments of
David Jones flagship stores including Market Street, Sydney; Bourke Street Mall, Melbourne; and Hay Street Mall, Perth from 20th January to 27th February 2011. Additionally, to celebrate this iconic fashion collaboration,
Waterford Crystal is offering
David Jones customers the exclusive opportunity to WIN their very own
Alex Perry Couture Evening or Bridal Gown, valued at a whopping $15,000. This amazing prize also includes a personal design consultation with Alex himself. To enter, simply purchase
Waterford Crystal or list a minimum of $200 worth of
Waterford Crystal on your
David Jones Bridal Gift Registry between 20th January and 31st March 2011 to enter the draw. See in-store for further details or call 1300 852 022 (toll free) or visit
www.waterfordcrystal.com.auPosted by Emilie Harrison
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